hen we were presented with the opportunity to represent Team Namibia diamonds we were enthralled. We finally found diamonds with a story that hopefully will resonate with socially conscious people. The allure for this product isn’t about an extra facet or a fancy name. The allure will be created by knowing that these diamonds have been cut by the locals in Namibia and have helped to empower people through beneficiation. The provenance of Team Namibia diamonds is better than any story that can be created about how a diamond shines or how many extra facets it has. Read More>>
The goal of Zebra Collection from Precious Earth is to raise awareness for Grevy’s Zebra. Unlike the plentiful plains Zebra the Grevy’s Zebra is now considered endangered. Grevy's Zebra lives primarily in Ethiopia, Somalia, and Kenya. They are under increasing pressure as they are being crowded out of their grazing habitat by livestock and other farming activities.
The purpose of the Black Rhino Dog Tag is to raise awareness for the critically endangered Black Rhinoceros. According to latest WWF estimate there are only approximately 3,725 individuals left in the wild. The Black Rhino population is suffering due to illegal poaching for their horn (used as a fever reducer in Chinese medicine) and loss of habitat.
The purpose of the “Leopard Spot” Collection from Precious Earth is to raise awareness for the critically endangered Amur Leopard which roams the forests in eastern Russia. The Amur leopard is one of the rarest “big cats” in the world. There are thoughts to be fewer that 40 individuals that remain in the wild. The drastic decline in the Amur Leopard population is due to loss of habitat and poaching.
The goal of the Tusk Collection is raise awareness for the plight of the African Elephant. Once numbering in the millions, the African elephant population has dwindled to between 470,000 and 690,000 individuals according to a March 2007 WWF estimate. The population is suffering due to the illegal ivory trade and loss of natural habitat.